Hello iOS developers. We hope that the last year was extremely profitable for you and that you are making fortunes out of the App Store. App development is a really challenging task and it takes lot
more than just coding skills to develop the perfect app. With the challenge, comes great rewards too. An app can make you millionaire and so the iOS App store constantly provides you with the
opportunities to earn more and more. Talking about the iOS store in general, there are around a million active developers who are submitting their apps in the iOS store. Millions of apps get listed
and thousands are rejected too based on grounds of originality and content. Before we discuss the importance of reviews and ratings and how they can help you to improve your app rating, let us see some of the latest trends going on in the App store and we will also try to understand the working process of the iOS Store.
The iOS App Store
iOS App store is owned by Apple and is currently the second largest app store in the whole world next only to the Google owned Play Store. With around 2 million plus apps, the iOS App Store has almost every popular and most used apps as present in the Play Store which has a whooping 3 million plus apps. The Windows store and the Amazon store has started competing but are far behind from these two giants. As per recent survey, the number of apps present in the iOS store will be around 3 million in the coming 2 years. This trend is possible because of the increasing popularity of iOS devices amongst the new generation. Millennials and the generation Z has been using iPhone and other ios devices and there is a tremendous growth in ios users in the past 5 years and this will continue for more years to come.
Now, it is clear that developing for the App Store is rewarding, considering the number of active users in the ios store. Coming to the working of the App Store which is a really interesting process.
Developers have to create new apps which is genuine and is at par with the App Store rules and guidelines. Once the app is created, it is submitted to the ios App Store. This is where the app is checked for bugs and it is tested on ios devices. If everything goes right, the app is approved and is then listed in the App Store.
The Play Store
Just like the iOS Store, the Play Store is also full of useful apps. In fact, the Play Store is the most populated app store with around 3 million apps. The acceptance guidelines for android apps are much easier and this is one of the reasons why there are so many apps in the Play Store. By 2020 it is estimated that there will be 5 million apps in the Play Store alone.
App Ranking in the App store
When it comes to app performance, there are many factors which influence the way your app performs in the app store. Among them, the most important ones are a) App Reviews b) Ratings and c) App installs and downloads
We will not discuss app downloads today; instead we will focus on the role of app reviews and ratings on the performance of your app. The app installs and ratings determine your app ranking in the ios store. If your app has good ratings, people will download your app and if there are more downloads, your app ranking will increase and you will move up in the app ranking list. Generally speaking, the better your app ratings, the higher your app will be in the app list. As a result, when people will search for a keyword that is related to your app, then your app will come at the top of the app search page.
This refers to the use of probable techniques to enhance your app reach and visibility in the app store. When your app has good ratings, it automatically comes in highlight and therefore your app gets optimized for the search results. Meaning that when people will search for a keyword associated with your app, then your app will appear in the top results.
Challenges in the App Store
Everything seems easy right? People download your app and your ranking improves and this cycle goes on and on. But this is not the scenario in the real market. New developers especially have to go through a lot before they get a substantial user base. There are few companies which will have an app offering the same functions as you and these companies have an already dedicated user base. It is very tough to compete with these companies especially when no one knows about your app. One way of counteracting this is by pre-marketing. A pre-marketing strategy can help your app win some audience even before its launch. Another way is by buying app reviews and ratings.
Buy App store ratings and review
This is probably one of the easiest ways to improve the app ranking in the iOS Store. There are many ways of buying app store reviews and ratings, the most popular of which is by hiring freelancers and by using mobile app review websites. You can also make use of marketing firms for the same. Buying good reviews will not only improve your app’s name but will also help to improve your app ranking in the iOS Store. Just be careful to not use bots for the same. The iOS App store has strict rules regarding the use of bots and therefore their use should be neglected. If your app is checked or caught for using bots, there are chances that your app is removed out of the iOS Store or that your app may be banned for use. Therefore, always ensure that you have organic ratings and reviews for your app.